Imbued with the śraddhā (faith) of his kind, he is engrossed in worshipping his choice deity. And he gets the desired objects, but ordained by Me.
Krishna is always given to the synthetic approach. He never denies or spurns anyone, instead lovingly but decisively lifts him up from wherever he is, patting him for what he does and whatever its worth.
In terms of analysis and evaluation, Krishna has already said clearly that these people, gripped by lowly desires, take to worshipping inferior powers, whom he does not despise.
Finding each given to his own level and kind of worship, Krishna encourages each, supporting and strengthening his devotion, so that he will progress.
One’s worship always progresses and begets fruition, led by his own assiduous application. But all this transpires under the wish and will of the supreme Lord, whose work is invisible, but comprehensive and thorough. Dedicated effort and its fruition are within the realm of Nature and its abstruse laws. Each devotee gets what he looks for, provided his effort deserves it.